Le Tour Guide
Logos & Branding
Award Winning Logo Design – 1st Place
Le Tour Guide
What do you do?
Bespoke online guide to the UK stages of The Tour De France.
The guide will be used to find out places to stay, eat, drink and watch the race.
What do you need done?
We require a range of logo options and colour schemes that will be used across the website.
What is your industry?
Publishing and Media
Describe your target audience
We are appealing to anyone visiting the UK in 2014 for the 2 opening stages of The Tour De France.
These will typically be cycling fans of varying ages.
What 3 things would you like to communicate to your audience?
1) This is an unofficial guide to the 2 UK stages – we need the logo to make clear that we are ABOUT the TDF but it must not suggest that this is an official guide.
2) We are informative and respected. The guide is written by well known journalists so the logo must look credible and professional.
3) The logo shouldn’t look too much like the official logo to ensure we don’t breach copyright. We would like to use the strapline “Insiders’ Secrets for Le Grand Depart”.
What styles do you like?
The local tourist agency in Yorkshire have built http://letour.yorkshire.com/
However they have the blessing of The Tour De France to do this – so they can get a little closer to the official branding than maybe we would be able to.
Do you have specific requirements? (i.e. pages, word count, time, size, etc.)
The logo should be structured as follows:
Main Logo – Le Tour Guide
Strapline – Insiders’ Secrets for Le Grand Depart
Do you have specific color requirements?
yellow has very positive connotations with the race as it is the colour of the leader’s jersey – however we feel this may be a little cliched and may clash with official branding (which we are keen to avoid)
How will you use the deliverables from this project?
The logo will be used on the website and in printed guides.
What content MUST be included in the finished work?
JPEG, PDF and EPS of logo
Do you have additional information, instructions or links you want to share?