Tone Kraft Logo Design
Logos & Branding
1st Place Award Winning Design
Brief
We would like to enhance our existing logo without changing the font necessarily. We would like to maintain our basic logo (but not completely committed to that) that our existing customers have come to recognize, but are open to new concepts if appealing enough. The font we are using presently is called “Yesteryear” BUT PLEASE NOTE: WE ARE OPEN TO NEW IDEAS AND CONCEPTS.Our company provides guitar pickup bobbins and pickup accessories, such as guitar pickup rod and bar magnets. Guitar pickup bobbins are the core assembly used to wind and create the final guitar pickup which is used to create the signal required to amplify the sound created. You can find us on ebay while our new website is being completed., although ebay does not represent our complete line, we offer dozens of different styles of pickup bobbins with new ones being offered soon. We are also in the process this month of creating a plastic accessories line which would include our own line of guitar pickup covers, knobs and tips.We have adopted blue (#0099cc) and black colors as our primary company logo colors on our packaging. Again not totally committed to it, but we like the colors. And we like basic and simple as opposed to lots of color or a logo that is really busy.
But, the core or what our company represents is accurate retro, vintage guitar pickup reproductions mainly from the 50’s, 60’s and 70’s. We also offer custom products, but the vintage is our bread and butter. We’ve included a typical photo of a pickup bobbin and the existing logo (which is simply text). We would like our logo to somehow represent the retro/vintage side of our products while maintaining a somewhat simple design. Perhaps we can help guide some designs once we see a few fresh concepts